Tony Basso GM – GM, Chevrolet, Cadillac, Buick, GMC
1355 S. Carbon Avenue, Price, UT 84501 (801) 637-4200
First car: 1968 Cadillac Fleetwood Brougham. Solid black body with a black vinyl top and red leather interior.
Current car(s): Porsche Panamera, but I drive anything that is built by General Motors and my wife has a Denali .
Dream car: 1963 Lincoln Continental, 4 door, convertible and must be BLACK… BLACK… BLACK!
First job: I started a mail order/catalog business, going door to door. Then I moved the business downtown to Main Street, Price, Utah. My motto: My 401K is on Main Street not Wall Street. I try harder!
How did you get into the car business? Karl Krantz who was a Buick, Olds, Jeep and Eagle dealer in Price detailing cars at 16 years old, then he moved me into sales.
First job in the car industry: Detailing
Best moment in your car: Getting my first demo.
Most important lesson you’ve learned in the car business: Do not take customer loyalties for granted, especially with the internet.
If you were going to give advice to someone who just became a car dealer, what would that advice be? Start young, constantly improve, work hard until you’re old and enjoy every single day.
Most important lesson you’ve learned in life: Easy! As long as you give, you are bound to receive!
Funniest thing that ever happened to you in the car business: I have a friend that’s an attorney. He called me frantic saying that needed his briefs out of the truck of his car because his keyless wouldn’t work. He was yelling at me to help him. I kindly said, “Doesn’t the key work?” He hung up on me.
If you weren’t working in the car industry, what would you be doing? I would be a Psychiatrist!
In your opinion, what was the most technologically important advancement ever made in the automobile? Without a doubt, Navigation. Unfortunately, it takes hours to tutor anyone over 25.
In your opinion, what was the worst idea that ever came to fruition in the design of any automobile? Auto Dimming Headlights!! I got more tickets because of that feature.
If you were going to drive from Utah to California with a companion (other than your spouse or relative), who would that person be and why? Larry H. Miller. The man had guts!
What’s your definition of success? Passion for your work. The ability to be happy above and beyond every situation you are placed. Attitude is the most important driver for success.
How do you think the car industry has changed since you began compared with now? I remember calling credit aps in to the bank!!! Now you just point and click!
How do you relax when you’re not at work? I walk every morning for 3 miles. My wife is a barrel racer and I have adopted the responsibility of feeding the horses daily. I now have a love for the animals as they greet me every day.